Anna C. Shade

Engaged, curious and energetic collaborator. A proven leader of digital user experience product and design. 17+ years of experience in digital financial services. Strong ability to quickly understand business processes and requirements, user and customer needs and lead teams to create and evolve engaging digital user experiences driving business results. Extremely proficient in leading cross functional organizations to on-time delivery. Versed in UX processes including design workshops, business discovery, usability research, competitive analysis and customer journey mapping. 3+ years of experience leading digital design and development in the Agile Scrum framework across large, complex initiatives including collaboratively creating high-quality visual design approaches and interaction design.

SEPTEMBER 2015 – PRESENT

MANAGER – DIGITAL EXPERIENCE PRODUCT MANAGEMENT, PNC BANK

Own digital client and employee experience for PNC’s Corporate & Institutional defined contribution plan retirement business. Motivate, coach, mentor and directly manage a team of product managers and UX designers focused on redesigning the digital retirement user experience using agile methodology and design thinking principles. Work closely with larger retirement business team to understand priorities and work with the technology team to implement them. Communicate and negotiate work status to leadership team and work with business stakeholders to support priorities, resolve delivery issues and drive escalations to ensure and enable on-time delivery. Plan and lead quarterly Release Planning meetings with 20+ participants. Advocate for agile teams in an organization where the implementation and immersion in the methodology is in the early stages and continuing to evolve.

FEBRUARY 2014 – SEPTEMBER 2015

SENIOR DIGITAL EXPERIENCE PRODUCT MANAGER, PNC BANK

Participated in six-month primary research engagement with a leading-edge design firm which helped to create a plan and business justify improving the digital experience for PNC’s retirement business. Continued creation and implementation of online retirement and investments strategy within both the authenticated and unauthenticated environments. Maintained the product roadmap for the online Brokerage Plus application and Retirement Tools on the PNC Retirement Center for PNC Investments. Provided oversight for PNC Retirement Center and IRA Microsite and PNC.com investing and retirement pages.

JANUARY 2008 – FEBRUARY 2014

PRODUCT MANAGER, PNC BANK / NATIONAL CITY BANK

Focused on the creation and implementation of online retirement and investments strategy within both the authenticated and unauthenticated digital environments. Led the team in creating PNC’s first online application for a Brokerage product, Brokerage Plus. Led a team of consultants and business experts to create four state-of-the-art retirement tools with an outside vendor. Led the creation of PNC’s Retirement Center and IRA Microsite. Conducted competitive analysis and primary research on Investing and retirement in order to inform PNC.com and Retirement Tool improvements and enhancements. Managed the presentation and positioning of product and service sales via Online Banking for retail, wealth and business customers.

2004 – 2007

INTERNET PROJECT MANAGER, NATIONAL CITY BANK

Managed internal business and technical project activities with third-party hosted Credit Card and Home Equity websites. Led both large and small projects to successful implementation. Acted as primary relationship manager for third party vendor. Day to day direct management responsibilities of business analyst and support analyst.

2001 – 2004

INTERNET TECHNICAL DEVELOPMENT MANAGER, NATIONAL CITY BANK

Primarily involved with projects and support for online acquisition and account self-service of credit card products. Managed the conversion of credit card self-service website to new vendor. Day to day direct management responsibilities for two support analysts.

2001 - 2003

BACHELOR OF APPLIED SCIENCE - ELECTRONIC COMMERCE, DAVENPORT UNIVERSITY

3.93 GPA, Graduated with Highest Honors

1989 - 1992

ANTHROPOLOGY & ENVIRONMENTAL STUDIES, WESTERN MICHIGAN UNIVERSITY

Courses completed in field of study and were transferred to Davenport University

2017 - 2018

SVA SADHANA YOGA & AYURVEDA TRAINING, KARA AUBIN YOGA & AYURVEDA

Completed 108 hours of Yoga & Ayurveda study in the Sri Vidya / Himalayan / ParaYoga tradition.

FALL 2013

UNDERSTANDING & ANALYZING SYSTEMIC RACISM, CROSSROADS ANTIRACISM ORGANIZING & TRAINING

Completed 2.5 day workshop that helped me to develop my anti-racism IQ. Workshop Description: The purpose of this Crossroads-facilitated training event is to provide participants with an opportunity for developing the language for talking effectively about systemic racism, explored an introductory analysis of systemic racism, and examine basic strategies for dismantling racism within their organization. This in-depth workshop includes discussion of the socio-historic development of institutional racism; the definition of racism, how racism and racist institutional values have been legally codified and institutionally perpetuated throughout U.S. history; how racism manifests on individual, cultural, and institutional levels; and how long-term organizing informed by antiracist values can lay the path toward institutional antiracist transformation.

SUMMER 2013

BELOVED CONVERSATIONS: MEDITATIONS ON RACE AND ETHNICITY TRAINING, MARK HICKS, FAHS COLLABORATIVE, MEADVILLE LOMBARD THEOLOGICAL SCHOOL

Completed multi-session group anti-racism training along with self-study inquiry, writing and exercises examining my own white privilege.

PNC Proud of Greater Michigan, Employee Business Resource Group Member (2014 - PRESENT)

Women Connect of Greater Michigan, Employee Business Resource Group Member (2018 - PRESENT)
Technology Committee Co-Chair

PNC Digital Offsite Planning Committee (2018)

PNC Performance Award Nominee (2009)

National City Excel Award – Team Winner (2003)

National City Card Services – Shining S.T.A.R. Award (2001)

ANNA C. SHADE FIBER ART (2013 - PRESENT)

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ANNA C. SHADE JEWLERY & METALWORK (2008 - PRESENT)

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